Lootie is one of the fastest growing online streetwear, fashion and technology marketplaces. Although it’s still under the radar, Lootie is exploding in popularity across the world, with player numbers and purchase volume scaling extremely high across the board. What exactly does Lootie do, what makes it so popular, and why is it different from other eCommerce platforms?
Lootie’s method of delivering products to people is extremely unique. There is no standard setup, like an Amazon or eBay-like platform, where you are forced to choose from a selection of products. What makes Lootie unique is their ‘mystery box’ system. Items are grouped into mystery boxes of varying prices and types. There’s something in there for everyone — boxes like Apple mystery box, Off White mystery box, Hypebeast box, and more are all available on site, with differing price ranges. Each box displays a variety of items below it, showing you the possible options of what you could get. The twist here is — you never know what exactly you’re going to get. Lootie randomly chooses an item from the list and puts it in your box.
As you can imagine, this adds a new level of excitement when you finally get to open up your box. Since the final product that you get won’t be known to you (only the category or type), it changes the shopping experience entirely. It’s a lot more reminiscent of pre-COVID shopping — where you could wander around a mall, walk into any store, and be surprised by something new from the shelves. The element of fun, mystery, and surprise was gone from the traditional shopping experience on online websites — that is, until Lootie came onto the scene. Now, the market has successfully been redefined.
Lootie certainly puts the excitement back into eCommerce — this is undeniable, and it’s a hugely welcome change in the space. However, it’s not the only way Lootie has shaken up the online shopping ecosystem. Excitement is only one factor — absolutely an important one for sure, but there are more things that need to be looked at. Namely, trust and transparency.
When we think about trust, consumers immediately gravitate to a rock solid, official website that sells only authentic products. Luckily, Lootie ticks all of these boxes. Instead of receiving goods from shady third-party stores (like many online stores these days do), Lootie instead only sources products from genuine manufacturers and verified sellers. This can be a big problem in today’s day and age, where everyone and their grandma is attempting to start an online business. With so many online sources cropping up all over the place, it can be extremely hard to figure out which sources are truly legitimate, and which are rip-offs. Instead of having to handle all of that, Lootie pulls product only from the original source, and also wraps each purchase with a money-back guarantee if there are any problems. This closes the trust issue, allowing Lootie to form a truly strong bond with the customer.
Transparency has become a new problem in the online marketplace too. Policies & pricing methods have become black-boxed by shady sites. Every trusted marketplace should have all of their information made public. Firstly, Lootie has a very clear and simple refund policy — if your product comes damaged or missing in any way, customers are entitled to a full refund. Secondly, Lootie has a lot of transparent practices that are totally missing from other mystery box sites (that is, sites that use a similar business model). For example, Lootie’s pricing for each product is listed accurately. The price you see on Lootie is as close as possible to the price at which you can acquire the product from the official market of the manufacturer. Several other mystery box sites in fact obfuscate the correct price of the item so they can manipulate the final box price, making it look cheaper or more enticing to customers. This is obviously a fraudulent method, but since the price changes are so small, most people don’t notice it. Additionally, another way in which Lootie is ahead of the curve is in box inclusion transparency. The moment you click on any one of Lootie’s boxes, you can scroll down a bit and instantly see which items are included in the box. This ensures that the surprise you get is a pleasant one — not a nasty one! You know the possibilities, and you won’t be hit by something you despise or something you didn’t know about.
Clearly, Lootie has taken steps to move itself to the forefront of the online shopping ecosystem — by reshaping the way people shop for goods in a manner that’s less boring, by fixing the trust issue with vendors, and making themselves more transparent than similar competitor sites. When it comes to online shopping, the obvious choice is Lootie. Sign up today.